OCTOPUS WATCHES
Agency : HAVAS PARIS / LES GAULOIS
Direct, design, Retail and PR

AWARDS :
Finalist Certificate, New York Festival 2019 ( Film Craft )

To promote the unique water resistance of the Octopus watches, we created an underwater store accessible only to highly trained divers. Divers were invited to dive to a depth of 50m to order an exclusive edition. A digital tablet was attached to a lifeline, allowing the divers to swipe and select their favourite product. The watch was delivered by a real octopus straight from the abyss.

ORANGE
Agency : PUBLICIS CONSEIL - PARIS
Film / Social

Less than 30% of French people know the women who will represent their country at the 2019 World Cup.
Orange is launching a campaign to bring the country 100% behind it's national women's football team through this competition.

Results
Orange asked us to create a social media film and pool of content. The campaign took social media by storm: the French women's national team players shared the video massively and even some famous male stars like Blaise Matuidi tweeted their support. As a consequence of this effectiveness, our client decided to extend the media scale and bring the film onto TV (TF1 and BEIN Sport).

ACADOMIA - Cambridge English
Agency : HAVAS PARIS / EX LES GAULOIS
Print / Outdoor / Film

AWARDS:
Bronze, Epica (Print)
In Book, ACD Art Directors Club (Press)
In Book, ACD Art Directors Club (Film)
Silver, Crystal 2017 (Art direction)
2 Bronzes, Crystal 2017 (Print)

TRANSAVIA AIRLINES
Agency : HAVAS PARIS / EX LES GAULOIS
Data activation

AWARDS :
Shorlist, Cannes Lions 2018 (Data Driven Campaign)

What's the first step people take when planning a holiday ?
Googling it on Google Images.

Idea 
Transavia hijacked Google image's results with strategic visuals related to the user's research. This encouraged users to purchase real tickets instead of looking at pictures on the internet.

How ?
We inserted strategic images on Transavia.com, a website viewed by thousands, so the images would surface as top Google Images results.

Results
27897 clicks in 3 weeks
+ 6,2% of new unique visitors on Transavia.com
0 € paid media

LIDL
Agency : HAVAS PARIS - EX LES GAULOIS
TV and digital films

Lidl France launches the first comparative advertising campaign in France.

Random consumers test a product from a well-known brand and a product from Lidl.
Each consumer gives the same opinion for both products: "I like".

Two “I like”, but not at the same price.

" 24 weird and funny films for 24 products for 24 days. " - Contagious