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Intro


Hello

SCROLL DOWN

Intro


Hello

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Creative Team


Creative team

B&L is for Aurélien Bigot and Benjamin Le Coz.
We produce Digital Activations / Innovative Content / Consumer Experiences / Art Projects.

Creative Team


Creative team

B&L is for Aurélien Bigot and Benjamin Le Coz.
We produce Digital Activations / Innovative Content / Consumer Experiences / Art Projects.

Awards

Transavia Holidays on Demand
Bronze, Cannes Lions 2016 (Cyber)
Bronze, Cannes Lions 2016 (Media)
Bronze, Cannes Lions 2016 (Promo and Activation)
Gold, Grand Prix Stratégie (Innovation)
Gold, Crystal 2016 (Digital)
Silver, Crystal 2016 (Media)
Gold, Golden of Montreux 2016
3 Shortlists, Cannes Lions 2016


Amgen Porcelain Bones
Bronze, Cannes Lions 2017 (Health)
Silver, Clio 2017 (PR)
Silver, Eurobest 2017 (Health)
Bronze, New York Festival 2017 (Art Direction)
Bronze, New York Festival 2017 (Direct)
Bronze, New York Festival 2017 (Graphic design)
Silver (Boule Blanche), Club des DA 2018 (Design)
Silvers and Bronzes, Crystal 2017
Bronze, Cresta 2017 (Art Direction)

Transavia Uber Escape
Gold, Crystal 2017 (Best use of mobile)
Bronze, Epica (Mobile)

Acadomia Speak english as you think
Bronze, Epica (Print)
In Book, Club des DA 2018 (Press)
In Book, Club des DA 2018 (Film)
Silver, Crystal 2017 (Art direction)
2 Bronzes, Crystal 2017 (Print)

 

Lux Magic Shower Rooms
Finalist, Cannes Lions 2012 (Promo & Activation)
Bronze, Creative Circle Award 2012 (Outdoor)
Finalist, Spikes Asia (Design)
InBook, The Work 2012
Bronze, Ads of the World Awards (Ambient)

Nike x Intersport Run the Spring
Silver, Crystal 2017 (Mobile)
2 Bronze, Crystal 2017 (Digital

Citroën
Bronze, Eurobest 2016 (Radio)

Transavia - Beach calling
In Book, Art Directors Club

City of Mumbai To Pee or not to Pee
Bronze, Adstars (Promo)

Vue Privée Impressionist Windows
Bronze, Spikes Asia (Ambient)
Top20 Young Guns (Design)
Bronze, Creative Circle Award 2012 (Direct)

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Octopustore


OCTOPUSTORE
An experiencial diving watch store, straight from the abyss.

Octopustore


OCTOPUSTORE
An experiencial diving watch store, straight from the abyss.

HAVAS WORLDWIDE
Client : Octopus
Direct, design, Retail and PR

To promote the unique water resistance of Octopus watches, we created an underwater store accessible only to highly trained scuba divers. The scuba divers were invited to dive 50m deep to order an exclusive edition. A digital tablet was attached to a lifeline, which allowed those who made the dive, to swipe and choose their favorite product. The watch was delivered by a real octopus, straight from the abyss.

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Citroën C3 Aircross - Worldwide Launching


Citroën C3 Aircross

worlwide launch

To promote a modulable car, we created a modulable commercial.

Citroën C3 Aircross - Worldwide Launching


Citroën C3 Aircross

worlwide launch

To promote a modulable car, we created a modulable commercial.

LES GAULOIS - PARIS
Film TV
Digital activation
Client : Citroën


The Citroën C3 Aircross is the most modulable SUV on the market.
To launch a modulable car, we created a modulable commercial.
The first of its kind. User generated. Live. On Facebook. 


How ? We created a Facebook live inviting users to choose every single scene of the film.
In 10 rows, users had each time the choice between 2 scenes. 
The 10 winning scenes has been included in the worldwide commercial for the Citroën C3 Aircross launched on TV couple of days later.
To make this choices possible, we had to shoot 20 scenes, to keep only 10 in the final edit.

The premiere of the film on TF1 also integrated an innovation : it was the first Facebook Live synchronized with TV in France.
Every reactions of the Facebook users were broadcasted live on TV.

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Uberescape


Uberescape

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek

Uberescape


Uberescape

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek

LES GAULOIS - PARIS
Digital activation
Client : Transavia


AWARDS :
Gold, Crystal 2017 (Best use of mobile)
Bronze, Epica (Mobile)

Transavia Airlines and Uber teamed up to create Uber Escape, a new service that takes you instantly on holidays, from wherever you are.

How does it work ? 
Just use the Uber app normally. Select UberEscape just like UberX or UberPool, and find out real-time last minute flights from the nearest airport. The Transavia flight is included in the price of the Uber ride.

Dozens of destinations all over Europe and Africa were available through the Uber App during the week of the operation.

Getting away has never been so easy.

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek
"Useful, usable and delightful - it's a treble whammy" - Directory

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Go Image


Go Images

What's the first step people take when planning a holiday ? Googling it on Google Images.

Go Image


Go Images

What's the first step people take when planning a holiday ? Googling it on Google Images.

HAVAS - PARIS
Data activation
Client : Transavia


AWARDS :
Shorlist, Cannes Lions 2018 (Data Driven Campaign)

What's the first step people take when planning a holiday ?
Googling it on Google Images.

Idea 
Transavia hijacked Google image's results with strategic visuals related to the user's research. This encouraged users to purchase real tickets instead of looking at pictures on the internet.

How ?
We inserted strategic images on Transavia.com, a website viewed by thousands, so the images would surface as top Google images results.

Results
27897 clicks in 3 weeks
+ 6,2% of new unique visitors on Transavia.com
0 € paid media

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Acadomia


Speak English as you think

An insightful campaign about the first steps overseas without speaking english

Acadomia


Speak English as you think

An insightful campaign about the first steps overseas without speaking english

LES GAULOIS - PARIS
Client : Acadomia - Cambridge English
Print / Outdoor / Film

AWARDS:
Bronze
, Epica (Print)
In Book, Club des DA 2018 (Press)
In Book, Club des DA 2018 (Film)
Silver, Crystal 2017 (Art direction)
2 Bronzes, Crystal 2017 (Print)

 

 

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Porcelain Bones


Porcelain Bones

A porcelain as fragile as a bone with osteoroporosis breaks into influencers hands.

Porcelain Bones


Porcelain Bones

A porcelain as fragile as a bone with osteoroporosis breaks into influencers hands.

LES GAULOIS - PARIS
Client : Amgen
PR / Direct / Design


AWARDS :
Bronze, Cannes Lions 2017 (Health)
Silver, Clio 2017 (PR)
Silver, Eurobest 2017 (Health)
Bronze, New York Festival 2017 (Art Direction)
Bronze, New York Festival 2017 (Direct)
Bronze, New York Festival 2017 (Graphic design)
Silver (Boule Blanche), Club des DA 2018 (Design)
Silvers and Bronzes, Crystal 2017
Bronze, Cresta 2017 (Art Direction)

A porcelain as fragile as a bone with osteoporosis breaks into influencers hands.

Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50.

Idea

A collection of four porcelain plates was created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates break upon the slightest contact. They were sent to the press and influencers with the following message:
“Untreated, Osteoporosis makes bones as fragile as this porcelain”.

Results

2,4 million people were exposed to the media (TV / press / blogs) and social-media impact, increasing the screenings inquieries by 18% in 3 months. 

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Run the Spring


Run The Spring

Will you challenge Vivaldi and run as much as you can on The Spring ?

Run the Spring


Run The Spring

Will you challenge Vivaldi and run as much as you can on The Spring ?

HAVAS WORLDWIDE - LES GAULOIS
Client : Nike x Intersport
Web Film/ Activation


AWARDS:
Silver
, Crystal 2017 (Mobile)
2 Bronze, Crystal 2017 (Digital

Winter is over, it's time to get back to running. Will you challenge Vivaldi and run as much as you can on the Spring ?

A special rework of Vivaldi's Spring was composed and mixed by the Nömak.

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Holidays On Demand


Holidays on Demand

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek

Holidays On Demand


Holidays on Demand

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek

HAVAS WORLDWIDE - LES GAULOIS
Client : Transavia
Digital / media activation


AWARD :
Bronze, Cannes Lions 2016 (Cyber)
Bronze, Cannes Lions 2016 (Media)
Bronze, Cannes Lions 2016 (Promo and Activation)
Gold, Grand Prix Stratégie (Innovation)
Gold, Crystal 2016 (Digital)
Silver, Crystal 2016 (Media)
Gold, Golden of Montreux 2016
3 Shortlists, Cannes Lions 2016

Countless movies leave us with the desire to travel… So what if watching movies on VOD could take viewers further ?

Transavia Airlines partnered up with CanalPlay, the leader of SVOD in France, to create Holidays On Demand : a simple viewing option available alongside each movie in the platform’s catalogue.
The curious ones who chose HOD discovered they could not only watch their movie, but also instantly get the plane ticket to head off and live it.
So Gladiator would lead to Rome, Notting Hill to London, Bravehearth to Edinburgh and Casablanca to… Casablanca.
Overall, more than 120 movies were linked to Transavia destinations.

The results : 5.5 million impressions on social media led to significant free media coverage.
Over 320,000 people tried the HOD experience and that increased ticket sales by 14%.

" Transavia’s Holidays on Demand is the perfect moment to book a film-inspired destination and ‘live the story’. " - Contagious

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Citroën - Baby


Citroën C3 - Baby

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek

Citroën - Baby


Citroën C3 - Baby

"a clever campaign that flaunt ease of departure in unexpected way" - Adweek

HAVAS WORLDWIDE - LES GAULOIS
Client : Citroën
Film / TVC

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Magic Shower Room


Magic Shower Rooms

"Over 200 000 views on Youtube without any media buying"
Guan Hin Tay, Global ECD, JWT Asia

Magic Shower Room


Magic Shower Rooms

"Over 200 000 views on Youtube without any media buying"
Guan Hin Tay, Global ECD, JWT Asia

J. Walter Thompson Asia - SINGAPORE
Client : Unilever Lux
Sampling / Experiential

AWARDS
Shortlist, Cannes Lions 2012 (Promo & Activation)
Bronze, Creative Circle Award 2012 (Outdoor)
Bronze, AotW Awards (Ambient)
Finalist, Spikes Asia (Design)
Best of the Week, September 2012, Best Ads on TV

Stickers using special hydrochromic ink were planted in spas and golf shower rooms with Lux bottles. Upon Contact with water, the white ink disappeared, magically revealing beautiful trails of orchids.

"Over 200 000 views on Youtube without any media buying" Guan Hin Tay, Global ECD, JWT Asia

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Lidl - I Like


LIDL - I LIKE

"The first comparative campaign in France" - BFM Business

Lidl - I Like


LIDL - I LIKE

"The first comparative campaign in France" - BFM Business

LES GAULOIS - PARIS
Client : Lidl
TV and digital films

Lidl France launches the first comparative advertising campaign in France.

Random consumers are testing a product of a famous brand, and a Lidl product.
For both products, each consumer gives the same opinion : “I like”.

Two “I like”, but not at the same price.

" Citation. " - Contagious

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Impressionist Windows


Impressionist windows

Textured glass transforms ordinary views of Singapore into beautiful impressionist art

Impressionist Windows


Impressionist windows

Textured glass transforms ordinary views of Singapore into beautiful impressionist art

J. Walter Thompson Asia - SINGAPORE
Client: Vue Privée
Ambient


AWARD :
Bronze, Spikes Asia (Ambient)
Top20 Young Guns (Design)
Bronze, Creative Circle Award 2012 (Direct)

Specially created, textured glass panes were installed in windows in malls, restaurants and public spaces. Transforming ordinary views of Singapore to organic, beautiful impressionist paintings. Mundane details, objects and colours distorted to mimic swirling paint strokes and transient lights reminiscent of impressionist art.

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 No photoshop used / Guaranted unedited picture

No photoshop used / Guaranted unedited picture

 No photoshop used / Guaranted unedited picture

No photoshop used / Guaranted unedited picture

 No photoshop used / Guaranted unedited picture

No photoshop used / Guaranted unedited picture

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To pee or not to pee


To Pee
or not to Pee

"...The public humiliation of the wall started to decrease public urination on the walls..." - Fast Company

To pee or not to pee


To Pee
or not to Pee

"...The public humiliation of the wall started to decrease public urination on the walls..." - Fast Company

J. Walter Thompson Asia - SINGAPORE
Client: I Love Mumbai Foundation
Ambient


AWARD :
Bronze, Adstars (Promo)

Public urination is a rampant problem in a city which tries to be cleaner everyday.
Liquid-sensors as been hidden in various dark streets and popular "pee spots".
When a public offender come to activate it, a all billboard and sound system lights up in their face to shame them.
"If you pee pee on the wall, we'll make a big song and dance about it"

I Love Mumbai is a non-profit organization aiming for a cleaner and greener city.

"...The public humiliation of the wall started to decrease public urination on the walls..." -Fast Company

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Thank you


Thank you for your time.

Wanna say hi ?

Thank you


Thank you for your time.

Wanna say hi ?