LIDL - I LIKE
"The first comparative campaign in France" - BFM Business
With Lidl, we launched the first ever comparative ad campaign in France.
LIDL
Agency : HAVAS PARIS - EX LES GAULOIS
TV and digital films
Random consumers test a product from a well-known brand and a product from Lidl.
Each consumer gives the same opinion for both products: "I like".
Two “I like”, but not at the same price.
" 24 weird and funny films for 24 products for 24 days. " - Contagious
